Zaelab: TMG Acquisition

Two years ago, when we partnered with Evan and the team at Zaelab, we shared a belief: there was a massive opportunity to build the category leader in digital transformation for manufacturers and distributors.

Since then, the team has executed with focus and ambition, growing rapidly, expanding strategic partnerships with Shopify and Logik.ai (now part of ServiceNow), and integrating new capabilities through the acquisition of Trellis.

Today, we’re excited to announce that Zaelab has merged with TMG, a move that cements its leadership in B2B digital transformation.

TMG brings deep manufacturing expertise and a powerful product in Fuse, their Shopify-native B2B app. Combined with Zaelab’s Portul Shopify app, we’re now operating one of the most advanced B2B stacks in the Shopify ecosystem.

More importantly, we’re backing our vision with scale and over 350 B2B digital transformation experts focused on where commerce and CRM converge. From Shopify to ServiceNow, Zaelab is redefining what’s possible at the intersection of commerce and CRM.

Big congrats to the Zaelab and TMG teams. Let’s go!